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Brand Identity
Pokee Nyc
PokeeNyc is a fast casual restaurant in Soho, New York City opened in September 2016. Worked directly with the founder on developing a unique brand visual identity. This is my first opportunity to lead a business through design, and it was incredibly rewarding to execute on all fronts starting from conception to completion.
Founder - Sa Wang
Design Lead - Emily Pan
Deliverables - Logo, Menu, In-Store Design, Brand Sticker, Business Card, T-shirt, Marketing Communication, Photography, etc.
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At the heart of the Pokee brand, the identity captures the spirit of freshness and craftsmanship.
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"With a deep commitment to ingredient quality as well as creating unique dinning experience, Pokee strives bring a fresh look and taste to fast dinning industry."
Pokee Team
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Build an online presence and help to launch creative social media campaigns with consistent branding. Pokee has became one of the most instagrammable spot for pokee lovers.
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Brand Identity, Digital Design
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