Campaign, Motion Graphics
Samsung
A series of video ads to promote Samsung's Multi Device Ecosystem that resonates with Millennial's lifestyle and inspires them to take actions.
Samsung's MDE is designed for the next generation home living experience that allows the customers to live more efficiently through seamless connection of their smart home appliances. The team started with primary and secondary research, gained consumer insights, and developed a campaign that live across multiple platforms including web, social media, OOH, and experimental events.
Data&Research - Asena Cengiz
Creative/Design - Emily Pan
Media - Jamie Yang
Project Manager - Alice Kate Willett
Deliverables - 10s video ads, outdoor ads. social media marketing, experience marketing, media plan
Message
Samsung’s MDE system instantly connects people to home devices anywhere - saving them time and helping them get things done.
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Show what is possible with Samsung Muti Device Ecosystem
"Hey Bixby, Sleep Mode."
"Hey Bixby, Party Mode."
"Hey Bixby, Movie Mode."
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Tap into Millennial's lifestyle, catch them where they go.
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