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Motion Design, Type Animation
Girl's Inc
Public Announcement
This is a 30s Public Service Announcement for Girl's Inc. Girls Inc. is a nonprofit organization that serve teenage girls in 400 cities across the United States and Canada. They provide programs that focus on the development of the girl, supporting, mentoring, and guiding girls in an affirming, pro-girl environment. The assignment is to write and create a public service announcement video to promote the brand through type animation.
Professor - Duff
Design - Emily Pan
Motion - Emily Pan
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Brand Value
Girls Inc. advocates on behalf of girls and delivers life-changing programs and experiences. Girls learn to value their whole selves, discover and develop their inherent strengths, and receive the support they need to navigate the challenges they face.
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Design Concept
Fulfill from the Inside - using letter forms as a vehicle to represent human and convey abstract meaning through motion.
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Core Message
We build beauty from within. Supporting, mentoring girls to restore self esteem and confidence.
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